Larry didn’t want to talk about his dismal monthly sales. He simply wanted to poke at his mashed potatoes, chew on his pork rasher, and watch 3-5 hours of tv before going to bed. Paradise.
Sooner or later in life, we all sometimes feel like a Larry. If it’s in our business or our sales job… we’re hammering away at our lives trying to create something worth our time spent at it. We inevitably hit a wall – whether we want to admit it or not – and our ego takes a knock. You’ll find that you ask yourself questions like:
“Maybe this just isn’t cut out for me?” or “why do I feel so bad?” “Why did the movies tell me this and, my chair is rickety and WHY is that light flickering on-and-off again!?”
We begin to feel like this isn’t worth our time – but sales really is! By committing to the right methods and ways of speaking – you can readily bring in huge amounts of income. It’s simply the difficult fact of facing rejection to achieve this. Sometimes you need a boost. Your psychological immune system needs a bit of Vitamin B. And by B we mean Sales Books.
So put your reading glasses on and buckle up, because we’re going to give you some pretty good reasons why you need to read books on sales:
SALES BOOKS HELP YOU UNDERSTAND THAT YOU’RE NOT ALONE
Pretty much every salesperson in the world has felt what you’re feeling. It’s universal – rejection sucks – but getting that deal is so sweet.
The best of us, decide to pick up a typewriter and hammer out some strategies to get through these feelings of inadequacy.
And that, whether you’re sitting on a camping chair in your bachelor apartment, or on your custom-made La-Z-Boy recliner in your 3-story house, helps you realize we’re in this together.
SALES BOOKS GIVE YOU STRATEGIES TO GET AHEAD
You can have charisma. You could have drive. But if your sales performance is unpolished – none of this will work! Therefore, you need to understand the lay of the land. You need to know the process of selling, from the time the prospect reads the ad to when they phone in, all the way to the purchase.
It can’t simply be you reading a script – you’re reading a targeted approach to describing your product/service in the way your client will best understand. Sales trainers all over give these strategies in the form of books. Read, compare notes, and get to work!
SALES BOOKS KEEP YOU OPEN-MINDED
We get trapped in our process sometimes. This way has worked for years! The only thing is, when you’ve used the same approach again-and-again-and-again, for years on end… It becomes boring quickly – and your prospects feel it.
When you read and discover new approaches to engage with customers and make them feel like part of your company – that they believe in you – your work directly becomes more meaningful as a result.
LIKE AN ARTISAN TINKERING AT THEIR CRAFT – YOU HAVE ACCESS TO SO MUCH
So, don’t be a Larry! Eat your mashed potatoes and pork rasher – quick!
If this is a habit you’d like to create, at Zoomination we’d recommend these two books that help our clients all the time:
- Sell Or Be Sold – Grant Cardone
- The Secrets of Closing The Sale – Zig Ziglar
Good luck!
