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Wednesday, April 24, 2024
Sales Mastery

HOW TO GAIN MARKET SHARE WITH SALES AND MARKETING (ONE BOLD WAY)

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Did you know that when your competition stops advertising, it’s the perfect time for you to keep advertising?

Imagine if something were to happen to the world. Think anything. Perhaps something that forces us into our homes for six months. And businesses are forced to scale down all over the place. What’s the first thing entrepreneurs (unfortunately) cut down on when things get tough?

That’s right – We see time and time again how advertising is the first “budgetary cutback” businesses make.

Now, at Zoomination, we work with a lot of business owners and certainly understand your reasoning behind this:

  • Maybe you want to pay your salaries, before running your next advert
  • Perhaps you want to focus on your “core clientele”
  • Maybe you never liked to advertise anyway because it’s not your forte

Either way – you’d be missing out on the massive opportunity to get in the hearts and minds of your customers, potential or otherwise. Think about it… if this was your initial thought (to scale back) … what does that say about your competitors? Are they thinking the same thing?

HERE’S OUR THEORY

If your competition scales back on their advertising, their clients (present and future) begin to hear less and less from them. If you simply maintain your current advertising budget, or invest in new ways to sell online, making it easy for people to find you… You might just gain some new customers from the ones who decided to scale back!

So – what can you be doing now to bolster and boost your advertising?